Creative leader at JWT, Publicis, Nurun, McCann and Leo Burnett. President of Mexico's Creative Circle (2013 to 2014). Winner and juror at Cannes Lions, Effie Latam, IAB, FIAP, El Ojo de Iberoamérica, New York Festivals and others. I find the structure that lets you understand a marketing problem, decide and move forward.
Responsible for the creative and digital growth of Leo Burnett México (full-service agency).
Responsible for the creative and digital integration of McCann Worldgroup in Mexico City, overseeing the creative output of McCann, Momentum (experiential and shopper) and Craft (audiovisual production).
Responsible for the digital integration of the group’s agencies: Publicis, Leo Burnett, Saatchi and Marcel. Nurun reported 80% revenue growth after the first year at the helm.
Publicis Dialog, the group’s BTL and shopper arm, became Grupo Modelo’s (AB InBev) AOR, reporting 50% revenue growth.
Association representing the advertising industry; organizes the Círculo de Oro festival.
Took the agency to #1 in Mexico’s creative ranking for 3 consecutive years: 2013, 2014 and 2015.
Moved the agency from outside the top 10 to #2 in 2008 and 2009.
Independent agency led by Alejandro González Iñárritu, before his film career.
The agencies I led were appointed and ranked at the top of the industry:
Co-writer of the Netflix docuseries Club América vs. Club América. Leads a writing team for a sports documentary and a feature film.