Every ad
is an experiment.
When you produce a single creative, you’re betting everything on one hypothesis. When you produce thirty-six candidates, pieces ready to go into media, each combining copy, visual and format, you’re giving the algorithm the material it needs to find what speaks to whom, in which format, at which moment.
SPI doesn’t replace your strategy. It executes it at the scale the algorithm needs.
Do you have assets? Or just a product?
You already have creative pieces, photos, videos, key visuals. Adapt multiplies them at scale into the formats and variants your media plan needs.
→ Production at scale from what already exists.
You have no assets: just a product photo, a render or one master image. Create generates every visual and copy variant from there.
→ We turn one image into a campaign.
One important limit: SPI doesn’t invent the concept or the idea. It does create multiple versions ready to feed the algorithm. The concept must exist before you get here.
We tell you
how many variants you need.
| Package | Candidates | Delivery | Best for |
|---|---|---|---|
| Base | 36 | 5 business days | Short campaign, tactical promo, small launch, first SPI experiment |
| Growth | 72 | 7 business days | Monthly performance campaign, lead gen, several audiences or lines |
| Scale | 120 | 10 días hábiles | E-commerce, retail, always-on, several audiences or simultaneous promos |
| Max | 150 | 10 días hábiles | High content pressure, multiple products, recurring performance |
Each candidate combines copy routes × visual variants × master formats (1:1, 9:16, 16:9).
The next step: a 20-minute conversation to understand your situation, your available assets and the package that makes sense for your campaign.
Write meInvestment per package
| Package | Candidates | Adapt | Create |
|---|---|---|---|
| Base | 36 | $50,400 ($1,400 each) | $54,000 ($1,500 each) |
| Growth | 72 | $86,400 ($1,200 each) | $93,600 ($1,300 each) |
| Scale | 120 | $132,000 ($1,100 each) | $144,000 ($1,200 each) |
| Max | 150 | $150,000 ($1,000 each) | $165,000 ($1,100 each) |
Prices in MXN plus VAT. Higher volume, lower price per piece: from Base to Max the cost per candidate drops from $1,400 to $1,000 (Adapt). No package includes strategy, guiding concept or complex production. Visual variants: statics or video up to 10 seconds without cuts; scripting or editing quoted separately.
How many creative variants
does your campaign need?
The quick guide to understanding what the algorithm rewards and calculating the minimum creative inventory for your next media plan.
- —The algorithm’s logic, no jargon.
- —Simple formula: audiences × routes × formats.
- —Signs your campaign is starving for variants.