I’m Alfredo Alquicira. I find patterns in chaos.
When a marketing problem is full of information, doubts, opinions and contradictions, I identify the structure that lets you understand it, decide and move forward.
For 26 years I’ve sat at the tables where multimillion-dollar brands are designed, built and grown across Mexico, Latin America and the United States.
For seven of those years I was in charge of the Mexico brand, responsible for attracting millions of tourists to a beautiful country in a very complex environment.
I turned those lessons into a proprietary system of diagnosis, competitive intelligence, strategy and creativity.
Before proposing communication, I identify what’s blocking
the response your business needs.