Alfredo AlquiciraAlfredo Alquicira
Services
ADOC, Antes de Otra Campaña

When a brand struggles to sell, it looks for a new campaign. But the problem may come from much further back.

Before another campaign,
find the real problem.

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First conversation within 24 hours. Free. No commitment.

Lack of sales is a symptom.

The real
problem
may be that:

REMEMBER: There’s a competitor trying to do these things better than you every single day.

  • —Your offer has been outpaced by the competition without you noticing.
  • —Your customers can no longer justify your price.
  • —You’re talking to the wrong audience, or with the wrong message.
  • —You’re not where they look for you, in distribution or digital presence.
  • —Your audience has no clear reason or urgency to buy from you.
  • —Your customers aren’t clear on when or why they should choose you.
WHAT EXACTLY DO I GIVE YOU?

INTELLIGENCE TO GENERATE DEMAND

I review the entire system to learn why people don’t choose you
or how they could choose you more

Defining how to say it
Advertising campaign
If you know who you’re talking to and what to say, but not how to get their attention, I create the campaign.
Defining what to say
STRATEGY 
If you have data on your audience and competitors but don’t know what to tell them, I build the strategy.
EXTERNAL FACTORS
RESEARCH
If you don’t have the data to support the strategy, I do the research.
INTERNAL FACTORS
Offer audit
If research shows there aren’t enough reasons to choose you, I tell you what needs adjusting. 

The audit is limited to the clarity of the offer, its promise and how the market understands it. I’m a marketing and communication consultant. I don’t audit operations or internal processes.

Growth is designed

A BUSINESS GROWS IN THREE WAYS
01
Penetration
Expand your visibility and distribution to win more customers.
02
Frequency
Give your customers reasons to buy from you more often.
03
HIGHER TICKET
Improve perceived value and earn more per transaction. 

These levers move through a combination of variables such as price, distribution, innovation, quality, differentiation, experience and communication. Not knowing what to adjust can cost a lot of money.

Free guide · PDF

The 6 reasons your sales
are stuck

And none of them is your campaign. An express diagnosis to find where your growth is blocked before investing in communication.

  • —The 6 most common blockers and how to spot them.
  • —A checklist to audit your offer in one afternoon.
  • —Which lever to move first, depending on your case.

No spam. Just the guide and, occasionally, content worth your time.

Communication should be the consequence
of detecting and solving prior problems.

Alfredo Alquicira

See my track record →

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