Alfredo AlquiciraAlfredo Alquicira
Isologo Alfredo Alquicira

ALFREDO
ALQUICIRA

Intelligence to create demand

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RESEARCH · STRATEGY · CREATIVITY · PRODUCTION AT SCALE

Research

Strategy,

Creativity

Production at scale.

01
SERVICES
BRANDS

Training programs
for marketing
and agency executives.

02
SERVICES
Executive training
Some of my clients across 26 years
Logos de clientes
Alfredo Alquicira, Quién soy
I’m Alfredo Alquicira. I find patterns in chaos.

When a marketing problem is full of information, doubts, opinions and contradictions, I identify the structure that lets you understand it, decide and move forward.

For 26 years I’ve sat at the tables where multimillion-dollar brands are designed, built and grown across Mexico, Latin America and the United States.

For seven of those years I was in charge of the Mexico brand, responsible for attracting millions of tourists to a beautiful country in a very complex environment.

I turned those lessons into a proprietary system of diagnosis, competitive intelligence, strategy and creativity.

Before proposing communication, I identify what’s blocking
the response your business needs.

My presence in the media:
interviews and articles.

Adlatina Interview · May 8, 2024

Co-agency, the new collaboration trend

On why assembling several agencies under one shared budget and a single point of contact builds real collaboration instead of internal competition.
LinkedIn · Nov 30, 2024 · Article

Jaguar's transformation: a resounding success

A look at Jaguar's rebrand and the conversation it sparked inside and outside the industry.
El Economista · Sep 2012 · Press

CPTM campaign wins five gold awards

"México, the place you thought you knew" won five golds and drew millions of tourists to the country.
Produ · '23-'24 · Press

Casa Pedro Domecq and Leo Burnett make Brandy Presidente México's best-seller

The "No sabía que eras tan chido" campaign drove the brand to category leadership.
Jul 2025 LinkedIn Meta's betrayals Mar 2024 LinkedIn A creative hero who knew he was one Feb 2024 LinkedIn There's something very irrelevant you fight with your agency about every day '23-'24 Chainlatin On brands, technology and creativity as CCO of Leo Burnett México '23-'24 Produ If our brands are useful, they have a better shot at being considered '23-'24 Produ Casa Pedro Domecq and Leo Burnett make Brandy Presidente México's best-seller '23-'24 Insider Brandy Presidente launches "No sabía que eras tan chido" campaign Feb 2023 Adlatina Being Mexican lets me understand national culture and idiosyncrasy Leo Burnett '23 Merca20 Leo Burnett appoints Alquicira as Chief Creative Officer Leo Burnett '23 Insider Leo Burnett México hires Alfredo Rey Alquicira as Chief Creative Officer Jan 2022 Adlatina Effie recognizes our mission to deliver results beyond client expectations Feb 2022 Adlatina The best work from McCann Worldgroup México in 2021 Jan 2020 Adlatina Staying open to what's happening around us gives us the chance to be relevant Jan 2019 Adlatina The network decided twenty years ago to integrate, not fragment Aug 2017 Adlatina Luis Machorro and Alfredo Alquicira join McCann México's leadership team '17-'23 Adlatina Juan Pablo Curioni and Alfredo Alquicira: if the message is relevant, it works in any medium ~2014 Adlatina Alfredo Alquicira concludes his term as president of Círculo Creativo de México Oct 2014 Roastbrief Alfredo Alquicira steps down from Círculo Creativo de México '11-'17 Produ Publicis México has a more mature ad industry, reflected in festivals like FIAP '11-'17 Produ I like FIAP's attitude, it allows itself to experiment and evolve
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