02 · Services for brands · Smart Production Sprint

Your first client
is not who you think it is.

The algorithm decides what your customers see.
To find your audience, it needs many pieces. SPI delivers them.

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First conversation within 24 hours. Free. No commitment.

The problem

It’s no longer targeting.
It’s creative variants.

You need enough creative variants. Well differentiated. Adapted to formats and audiences, so you have something to test, something to learn from and something to serve each person, and find your customer.

The platform doesn’t reward the perfect ad. It rewards a wide inventory of variants. If you only have one or two creatives running, the algorithm has nothing to learn from.

The thesis

Every ad
is an experiment.

When you produce a single creative, you’re betting everything on one hypothesis. When you produce thirty-six candidates, pieces ready to go into media, each combining copy, visual and format, you’re giving the algorithm the material it needs to find what speaks to whom, in which format, at which moment.

SPI doesn’t replace your strategy. It executes it at the scale the algorithm needs.

How it works

Do you have assets? Or just a product?

Adapt
For the client who already has assets

You already have creative pieces, photos, videos, key visuals. Adapt multiplies them at scale into the formats and variants your media plan needs.

→ Production at scale from what already exists.

Create
For the client with no assets

You have no assets: just a product photo, a render or one master image. Create generates every visual and copy variant from there.

→ We turn one image into a campaign.

One important limit: SPI doesn’t invent the concept or the idea. It does create multiple versions ready to feed the algorithm. The concept must exist before you get here.

The packages

We tell you
how many variants you need.

Package Candidates Delivery Best for
Base 36 5 business days Short campaign, tactical promo, small launch, first SPI experiment
Growth 72 7 business days Monthly performance campaign, lead gen, several audiences or lines
Scale 120 10 días hábiles E-commerce, retail, always-on, several audiences or simultaneous promos
Max 150 10 días hábiles High content pressure, multiple products, recurring performance

Each candidate combines copy routes × visual variants × master formats (1:1, 9:16, 16:9).

The next step: a 20-minute conversation to understand your situation, your available assets and the package that makes sense for your campaign.

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Free guide · PDF

How many creative variants
does your campaign need?

The quick guide to understanding what the algorithm rewards and calculating the minimum creative inventory for your next media plan.

  • The algorithm’s logic, no jargon.
  • Simple formula: audiences × routes × formats.
  • Signs your campaign is starving for variants.

No spam. Just the guide and, occasionally, content worth your time.

Alfredo Alquicira · SPI, Smart Production Sprint

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